iSport Digital Brand Development

based in Portland, OR.

At Cinco, we were pitching some re-branding and positioning ideas for Monster's iSport headphone line. For my part I came up with a visual treatment and digital execution idea, which was based upon subtle waveforms to represent audio, and a bolder positioning for their typography. The basic idea was a responsive site that was a 360 degree scrolling animation (much like the current Mac Pro microsite on apple.com) that showcased the headphone's very detailed features. It was a quick study produced in a few days and used to fascilitate further conversation.

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