Adidas tasked Roundhouse to create an interactive site that displayed the benefits of their new Adizero Rush running shoe. They wanted to emphasize exactly how light the shoe is, piece by piece. I received an untextured Maya file of the shoe (pictured), which I had to meticulously retexture and then animate in Cinema 4D. Tab and Site design: Craig Sprecher Development: Lee Pellini / Roundhouse dev team

More Projects

heliosequence.com
Branding, UX/UI Design
Monster Headphones & Cable
Art Direction, Packaging Design
Bowflex Wellness Labs
Creative Direction, UX/UI Design
Beesponsible.com
UX/UI Design, 2D & 3D Animation
Identity Design
Branding, Brand Development
Samsung Developer Conference
Art Direction, 3D Animation
Motion Reel
2D & 3D Animation, Video Editing
Instant Action
Product Design, Animation, UX/UI
Qualcomm Snapdragon
Art Direction, Illustration, Animation
Tizen Developer Conference
Art Direction, 2D & 3D Animation
Back to Top